Thoughts On Marketing

Marketing comes first and selling is just the conclusion of good marketing.

Jay Abraham: "Marketing is nothing more than educating your prospects and clients to understand, appreciate and desire the self-serving benefits, advantages and results of your services to them, and wanting to have those results for themselves, because they trust you as a purveyor of it."

Peter Drucker: "Marketing is the distinguishing unique function of the business. A business is set apart from all other human organizations by its marketing activities. Any organization that fulfills its purpose through marketing is a business, and any organization where marketing is absent or incidental is not a business, and shouldn't be run as such."

World Marketing Association: "Marketing is the core business philosophy which directs the processes of identifying and fulfilling the needs of individuals and organizations through exchanges which create superior value for all parties."

American Marketing Association: "Marketing is a process of planning and executing the conception, pricing, promotion and distribution of ideas, goods and services to create exchanges that satisfy individual and organizational objectives."

Tom St. Louis: "Marketing is communicating value."

Robert G. Allen: "Marketing is about setting up automatic, repeatable systems, that create the environment where people want to buy from you, instead of you having to sell.""